Last updated 2026-08-09 - version 1.0

Terms of service

What the service is

Ask runs a question-answering bot on your site, built from material you provide. It records the conversations, flags the ones that went wrong, and gives you the tools to fix the bot from those flags. The data processing agreement and the privacy policy are part of these terms.

Your account

You need an account, and you are responsible for what happens under it - including what the people you invite into your workspace do. Keep your credentials to yourself, and tell us if you think they have got out. You must be able to enter a contract, and you must not be barred from using the service under applicable law.

Acceptable use of the bot

The bot answers questions about your business from your material. That is the intended use, and these are the ones that are not:

• Do not use it as a general-purpose model proxy - to route unrelated prompts through us for the cost of a plan.
• Do not use it to give medical, legal or financial advice presented as professional advice, or for anything else where a wrong confident answer causes real harm.
• Do not configure it to conceal that it is an AI. The disclosure notice is not removable and working around it is a breach of these terms.
• Do not use it to collect personal data you have no basis to collect, or to profile visitors.
• Do not feed it content you have no right to use, and do not put anyone else's confidential material in it.
• Do not use it for anything unlawful, for harassment, or to generate deceptive content.
• Do not attempt to defeat the rate limits, spend caps or workspace isolation, and do not probe other customers' data.

Who is responsible for what the bot says

You are. The bot answers from material you supplied, under instructions you wrote, on your site, in your name - so its answers are your statements to your visitors, not ours. We give you the machinery to see where it went wrong and correct it, and that machinery is a large part of what you are paying for, but the responsibility for the output stays with you.

Two honest limitations, stated here rather than left implied. Language models get things wrong, including confidently and in ways no configuration prevents; and answers are produced by third-party providers whose behaviour we do not control. We do not warrant that any answer is accurate. If the accuracy of a particular answer matters that much, do not leave it to a bot.

Content you provide

Your content stays yours. You give us the permission we need to store it, process it and use it to produce answers for your visitors - and nothing beyond that. We do not train models on it, we do not sell it, and we do not use it to improve anything for another customer.

Fees, credits and the hard stop

Plans are billed for the period stated on the pricing page and include a number of credits. An answer spends credits according to the model tier that produced it. When the balance is gone, the bot stops answering and tells visitors it cannot answer right now: there is no overage and no bill you did not choose. A top-up restores service immediately, and top-ups roll over. Credits already granted for a period in progress are not withdrawn if you change plan; the change applies from the next period.

If a payment fails, there is a grace period during which the bot keeps answering and we tell you about it. Fees already paid are not refunded on cancellation, and you keep the period you paid for.

Availability

We aim to keep it up and we will tell you when it is not. There is no service level agreement attached to these terms, and offering one we could not honour would be worse than not offering it.

Suspension and termination

You can stop at any time, export everything, and delete your workspace yourself. We may suspend an account that breaches the acceptable use rules above, that is running up costs through abuse, or that we are legally required to suspend - and other than where speed genuinely matters, we will tell you what happened and why first.

Liability

Nothing here limits liability that cannot be limited by law, including for death or personal injury caused by negligence, or for fraud. Beyond that, our liability to you is capped at the fees you paid us in the twelve months before the claim, and we are not liable for indirect or consequential loss, lost profits, or lost business. The service is provided as it is, without warranties beyond those the law requires.

Changes to these terms

We date and version every change in the history below. For a material change we give reasonable notice before it takes effect, and continuing to use the service after that is acceptance. If you do not accept it, you can cancel and export your data.

Governing law

These terms are governed by the law of the place of business named on the imprint, and its courts have jurisdiction - without displacing any mandatory consumer protection you have where you live.

Version history